Bing with a higher success rate than Google

In addition to the current search engines have the distribution of statisticians Experian Hitwise in its latest report, the success rate determined in the U.S. most-used search engines. Looking at the percentage of those searches that result in actually visiting a website, Bing and Yahoo have at least at first glance a higher success rate than the market-leading search engine Google.

Here the distribution of the first in the U.S. in July 2011 on most search engines use anywhere. As can be seen, the proportion of Bing (12.98%) due to the merger with Yahoo (15.07%) at 28.5%. Google accounted for 66.05% of searches.

With the success rate are Yahoo (81.36%) and Bing (80.04%) far ahead of Google (67.56%), with the operators of the proportion of successfully completed searches Google in comparison to the previous month could increase at least slightly.

In defense Googles must be said that the higher rate of success of Yahoo and Windows Live is not about the fact that their results are better than Google, but because many users are still using Yahoo or Windows Live search engine as an alternative to Google, So use them only for specific topics (eg Travel).

Experian Hitwise also has also determined the average length of the search queries used on the Internet. The use 3-5 words comprehensive searches has increased by 3% compared to June, whereas use 1-4 words of comprehensive inquiries has decreased by 1%. Although most users of search engines still use only one word (25.32%), the trend towards ever longer and more specific queries formulated clearly.

These stats will centainly draw attention of seo company to yahoo and bing, who were earlier obsessed with Google search only.