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Google Ranking v/s CTR of advertisements

On chitika.com recently, a study was published, which in terms of optimizing websites for search engines but provides very unusual findings. The study has the CTR from ads on websites with their ranking compared to Google and found that the CTR increases with rank in the top 10 in Google does not rise but falls

The unusual at first glance, the study results are actually quite logical: The more (subjectively) irrelevant 'a web page appears, the more likely that visitors click on advertising!

CTR of Ads

In the above graph the CTR of the ads that position is juxtaposed with Google. The worse a website is listed in the top 10, the higher the average CTR of the ads implemented there.

The operators of Chitika have developed based on the results of their investigations and the respective position for the search engine traffic generally expected a click Index:-

CTR index

Basically it is a way that the listed on the front positions websites due to the higher traffic ultimately receive more clicks on their ads, but the fact that with decreasing position of the CTR of the ads in turn increases the rear positions make the results from Google accepted at least in relation to the marketing of advertising more attractive than before.

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