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SEO & Internet Information Bank

Google downgrades the importance of links

Google has recently stated explicitly in their support.google.com that webmasters can achieve high ranking of a website by getting high quality links to their pages, corresponding passage has now been changed.

As can be seen in the following two screenshots:-

October 2012 Google Says high quality links for search ranking

In general, webmasters can Improve the rank of Their sites by Increasing the number of high-quality sites that link to Their pages. ( source )

replaced by the following:-

May 2013 Google recommends high quality pages for search rankings

In general, webmasters can Improve the rank of Their sites by creating high-quality sites did users will want to use and share. ( source )

Although one should exaggerate the changes periodically made to the help pages of Google in no way, this change shows once more that Google is going to develop its originally building on links algorithm to rank web pages towards an increasingly be staying on user signals scoring algorithm.

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