How Google destroyed the social web?

Google's idea of ​​the search engine of the future is clear. Instead of general search results, Google wants to deliver more and more personalized results. Personalization means Google results based on the previous surfing behavior, depending on results and results from the current location as a recommendation of the social environment of a seeker.

Google was great because the inventor had understood what made a website some time ago still relevant. The more other websites linked to the content of a page, the more important it seemed. The Page Rank was born! Google rated the relevance of websites based on their linking and gave better results than all other search engines.

As part of Google's growing popularity to the operators of websites has been working very quickly became clear how Google. The more links a site had, the better it was listed by Google. The Trade Link was born! Website operators began by acting with links to exchange them among themselves and to sell.

Linking volunteers were a rarity

Google is great because its creators understand what makes a website relevant today. The more people the contents of a page recommend, the more important it seems. The Social Rank is born! Google evaluates the relevance of websites based on their recommendations on the social web and delivers better results than other search engines.

As part of Google's momentary popularity of the websites operators will work quickly became clear how Google. The more recommendations a page has, the better they will be listed by Google. Trade with recommendations is born! Website operators are beginning to with Likes to act tweets, etc., to exchange them among themselves and to sell.

Voluntary recommendations are a rarity

Google is even greater, because the inventor will understand what will make a website relevant in the future. The more other persons the author know the contents of a page, the more important it will be. The staff rank will be born! Google, the relevance of websites based on the author's review of the social environment and deliver better results than other other search engines.

As part of Google's future popularity of the website owners will soon be clear how Google works. The more contacts an author has, the better the content will be listed. The trade contacts will be born! Website operators will begin to trade with friends to exchange them among themselves and to sell.

Friends volunteers will be a rarity