Is Webpage Scroll behavior a ranking factor?

The operators of chartbeat.com have titled You Will not Finish This Article published the results of an investigation into the reading habits of Internet users. The results show that the scrolling behavior of the reader of an article to draw conclusions about the quality of content, and thus as a ranking factor could serve.

The following chart shows the average scrolling behavior of the investigated sites. It is interesting that most readers read only about 60% of a normal article. When enriched with multimedia content(images, videos, etc.) Articles contrast, is widely even further scrolled:

The second graph shows that only about 66% of the time spent at the investigated sites reading time under the `fold 'is spent. Leaving the design of a website (banners, etc.) outside once before, can be fixed to say that the better a product is, the more likely readers are also willing to scroll:

The results of the investigation into the reading habits of Internet users shows that it is extremely important, yet 'above the fold' to inform the reader of an article on the basic content! If you want to also have to make sure that as many readers also look at an article to the end, one should continuously enrich it with pictures or even videos.